How Aden’s Lawn Maintenance ranked #1 on Google and booked more jobs with Topline Pro
Topline Pro gave Aden a done-for-you growth engine and a single place to run marketing, sales, and admin—no agencies, no tool sprawl. The business is more organized, easier for customers to work with, and positioned for steady expansion. Looking ahead, Aden plans to add higher-ticket services and continue scaling the team.
Aden Wilson Leverages Topline Pro to Grow His Business
Optimized Website
Aden launched his online presence with Topline Pro and now ranks #1 in his town for high-intent searches like “lawn mowing near me.” The built-in SEO improvements helped accelerate visibility where it matters.
Request Pipeline
Jobs route through the Topline Pro booking system into a simple CRM. Automated reminders/notifications prompt him to respond, send estimates, and schedule appointments—solving the “lost in the workday” problem.
Quoting
He moved from Excel templates to Topline’s quoting tool: select the contact, add scope and price, and send via text/email. Customers view a link and approve/deny in seconds—speeding up decisions and keeping records in one place.
About Aden's Lawn Maintenance
Aden's Lawn Maintenance LLC serves Old Lyme, CT and the shoreline with weekly mowing, mulch installation, fertilizing, and seeding projects. Aden started at 15 with a neighbor’s lawn and has worked in the industry for six years. After years of direct-mail outreach to targeted streets to keep routes efficient, he’s now building an online growth engine. This fall, he’s onboarding two full-time team members to take over field operations while he focuses on scaling and service quality.
Challenges
Before Topline Pro, Aden had no website and managed the business in scattered Excel sheets—missing invoices, forgetting follow-ups, and juggling leads in the middle of work. As a full-time student, he struggled to respond quickly and organize demand by location, even as direct mail produced local interest.
"Now that I have Top Line, I’m a lot more organized as a business owner. It’s really been a game changer."
Results
Topline Pro moved Aden from “offline” to #1 on Google for his town, with ~75% of new leads now coming from Google search through the Topline Pro booking system. In March, he averaged ~1.5 jobs per day. The CRM and reminders keep him on top of responses, quoting is fast and trackable, and his system keeps clients happy and records clean.
The Future
Aden's focus is steady, disciplined growth: transitioning away from daily field work, deploying standardized routes and expectations, and layering in higher-paying, in-demand services. With Topline Pro centralizing intake, quoting, and payments—plus SEO that keeps him #1 locally—he’s building a lean, scalable operation that allows him to grow overtime.
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