May 2023

Ep 13 - Steve Lockwood: The power of 100 phone calls a day building a painting business

Lockwood Finishes is a successful painting company located in Springfield, Illinois, owned and operated by Steve Lockwood. Specializing in both interior and exterior painting projects, Lockwood Finishes has built a strong reputation in their local community through their commitment to quality work and exceptional customer service. Growing their brand through a combination of word of mouth, social media, and a professional website, Lockwood Finishes continues to expand and aims to provide consistent work for a larger team of employees in the near future.

About the Business

Advice

“I started out by making a hundred phone calls a day. I challenged myself to do that, and I did it multiple times. A hundred phone calls in one day can be done, so I started calling apartment complexes. I started calling realtors. I started calling plumbers, electricians, HVAC contractors. I called the drywall companies and I called other painting contractors…. I just knew that I needed to get a job, I needed to get out there, I didn’t care what needed to be painted, I just wanted to paint something. And so I painted some pretty dirty places. But when you’re trying to start, no offense, you can’t be picky.”

Steve’s start in the painting industry and the knowledge he gained through on-the-job training. Steve’s unique approach to building a client base through making 100 phone calls a day. The importance of job costing in maintaining a sustainable business. The story and motivation behind choosing the name Lockwood Finishes. Lockwood Finishes has grown enough to provide consistent work for seven to 10 employees in the near future.

Highlights

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