Yelp is an online directory for local businesses. Users and discover and review businesses, restaurants, and shops in their area. Yelp displays crowd-sourced reviews on the business’s page so users can learn more. With a Yelp business page, you can show up when users search for your services, share details and photos of your work, and grow your business by reaching new potential customers.
Creating and managing a Yelp business page is free. If you want to run ads for your business, you can specifically pay for that service. You can also pay for Yelp’s Upgrade Package where you can ad specific visuals to your search results, further customize your page by adding a logo and picking the photo order, block competitor ads, and share posts and updates about your business that are automatically promoted by Yelp.