Facebook

Facebook is one of the world’s most popular social media sites. With it, you can create a business page to share content with your community, respond to customer service inquiries, and connect with future potential customers.

You can specifically create a new Business Page that is separate from your personal profile. Create a Facebook page and indicate that it is a business or brand. Afterwards, you can enter in the basic page information including the page name, business category, address, website, and more. You add other Facebook profiles or employees as managers of the page. You can customize the page, including changing the information displayed in the “About” section, your profile photo and cover photo, and even creating buttons prompting viewers to take an action like visiting your site. Finally, you begin creating posts about your business to publicize content about your service to the world. Here's a step-by-step guide.

Creating and using a Facebook business page is completely free. If you want to run an ad campaign, you can set a budget specifically for that purpose.