In this episode of Titan Talks, host Jonathan Stern interviews Jeff Wraley, the founder and CEO of Groundwork, a platform designed to streamline the sales process for contractors. Jeff discusses his journey into the home service industry, the features and benefits of Groundwork’s text and video collaboration tool, and the future of the industry with the increasing demand for technology in the process. Jeff also shares advice for starting businesses and refining pricing models, as well as some of the challenges faced by Groundwork.

Advice from an industry titan with more than 29 years of experience in what it takes for contractors to serve modern homeowners

Lauren Fink, the founder and CEO of Apex Painting, shares her unique journey into the painting business, driven by her entrepreneurial spirit and supported by her mentor and local painter Steve. Lauren emphasizes the importance of finding good resources, such as the Painting Contractors Association, and learning from others’ experiences.