Feb 2024

Ep 30: Josh Wagner - Navigating the waters: Scaling a lakefront service business

Wagner’s Lift and Dock Shop is a premier boat lift and dock company located in southwest Michigan, specializing in boat lift installation, removal, seawalls, and permanent docks. Initially founded after a humble beginning involving cold Michigan springs and a passion for the industry, the company has grown under the leadership of Josh Wagner. The company’s story reflects dedication, evolution in the marine industry, and a strong foundation built on family support and genuine customer care.

About the Business


“Do what you say you’re gonna do when you say you’re gonna do it, and there’s inevitable success. You’ll be around for a long time. Fall in love with wanting to solve those problems. If you’re just getting started, screw up as much as you can, because that’s the only way you learn.”

1. Josh Wagner’s transition from working in roofing and construction to becoming the owner of Wagner’s Lift and Dock Shop. 2. The challenge and transition of purchasing and developing the business after a key individual’s passing. 3. The importance of having a mentor in business growth and overcoming industry-specific challenges. 4. The importance of having a good online presence and how partnering with Topline Pro helped increase their customer outreach and booking requests.


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