If you're a business owner who provides pressure washing services, you know that contracts can be hard to come by. It can be tough to differentiate yourself from the competition and even tougher to convince potential clients that you're the best choice for the job.
What can you do to grow your business and get more pressure washing contracts? In this article, we'll discuss some tips and strategies on how to get clients for pressure washing.
How to get pressure washing jobs
If you want to get more pressure washing clients, you need to market your business. With so many marketing strategies available, how do you choose the ones that will work best for your business? To start, consider these three tips:
First, identify your target market. Who are the people or businesses that need pressure washing services? Once you know who your target market is, you can begin to tailor your marketing efforts to reach them.
Next, create a marketing plan. What methods will you use to reach your target market? Will you use online advertising, direct mail, or word-of-mouth? Choose a few marketing methods and create a plan for how you'll execute them.
Finally, make sure your website is up to date. Your website is often the first impression potential clients will have of your business. Make sure it's professional and includes information about your pressure washing services.
Now that you know where to begin, here's a guide that'll help you attract more customers.
How to get clients for pressure washing
1. Build a website
If your company does not already have a website, build one. Websites are vital for every business as they provide potential customers with important information about your company. Include pictures of previous pressure washing projects, a list of services, and customer testimonials.
Tips for building a website that will get you more clients
When building a website, there are certain elements you'll want to include to make sure it's effective. Here are a few tips:
• Use white space: White space is the area on a webpage that doesn't include text or images. It can help make your website more visually appealing and easier to read.
• Include calls to action: A call to action is instruction or invitation for users to take some desired action, such as "contact us" or "learn more." Calls to action should be included on every page of your website.
• Make it mobile-friendly: More and more people use their phones and tablets to browse the internet. Make sure your website is designed to be viewed on all devices.
• Add relevant keywords: Keywords are words or phrases that describe your business. Include them in your website content, titles, and tags to help potential customers find your site.
• Use attractive visuals: Include images and videos on your website to make it visually appealing. People are more likely to remember information when it's presented with visuals.
Now that you have a website, you need to get traffic.
2. Generate traffic to your website
To get more traffic to your website, ensure it is optimized for the search engine. Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results. The higher your website ranks, the more likely people are to find it.
To optimize your site for the search engine:
• Use keywords: As we mentioned before, keywords are words or phrases that describe your business. Include them in your website content, titles, and tags to help potential customers find your site.
• Get listed in directories: Directories are websites that list businesses in specific categories. Getting listed in directories can help increase traffic to your website and improve your search engine ranking.
• Publish relevant and authoritative content: Relevant and authoritative content is the key to a successful website. Write blog posts that answer questions your potential customers are searching for.
• Add social media buttons: Include social media buttons on your website so people can share your content. The more people who share your content, the more traffic you'll get to your site.
Do not ignore local SEO
Local SEO is especially crucial if you want to get more pressure washing leads. Local SEO refers to optimizing your website to rank higher in local search results. Meaning, that if someone in your business' area of operation searches for pressure washing services, your business will appear higher in the search results.
There are several ways to optimize your website for local SEO, but one of the most important is to include your city and state in your website's title tags, meta descriptions, and content. Additionally, be sure to claim your business on Google My Business.
3. Be present on social media
Social media is, to modern-day businesses, what the yellow pages were in the past. Businesses with a social media presence realize several benefits, including increased brand awareness, more website traffic, and higher conversion rates, resulting in more clients.
Getting started on social media
The best way to get started is by creating profiles on the social media platforms that are most relevant to your business. To identify the platforms that will work best for your business, check out where your competition is predominantly present. Additionally, conduct audience research to identify which platforms your target audience is most active on.
Once you've created your social media profiles, it's important to populate them with high-quality content. This includes images, videos, blog posts, infographics, and anything else that would be of interest to your target audience. Additionally, post regularly and interact with other users to build relationships.
Some tips that will help you get more contracts on social media include:
• Respond quickly to inquiries: If someone reaches out to you on social media, respond as quickly as possible. This shows potential customers that you're responsive and attentive, which can encourage them to do business with you.
• Post special offers and discounts: Special offers and discounts are a great way to attract attention and get more clients. Be sure to post them on your social media platforms and include a call-to-action, so people know how to take advantage of the offer.
• Encourage recommendations: Recommendations from people who have used your services before are extremely valuable. Encourage customers to leave recommendations on your social media platforms and other review sites.
• Schedule posts: Schedule posts to go out when your audience is most active on social media. This will help ensure that as many people see your content as possible.
• Paid advertising: Paid advertising is a great way to attract customers. Paid ads allow you to target your audience with laser precision, increasing their chances of seeing your ad and clicking through to your website.
When creating your paid ads, include a call-to-action so people know what to do once they've clicked on your ad. Additionally, include a tracking URL to track the performance of your ad campaigns.
Social media can be a crucial tool in increasing traffic to your website. Ensure that you include a link to your website on your social media pages to help potential customers learn more about your services and brand.
4. Partner with other businesses
Strategic partnerships with other businesses in your area to help increase brand awareness and get more pressure washing contracts. For example, you could partner with a home improvement store and offer a discount to customers who purchase a pressure washer from the store. Additionally, you could partner with a real estate company and offer your services to their clients.
By partnering with other businesses, you'll be able to reach a larger audience and get more pressure washing clients.
Identifying the right business to partner with
Partnering with the right businesses is critical to the success of your marketing campaign. Make sure you choose a partner who:
• Has a similar target audience: You want to partner with a business with a similar target audience as your own. This will help ensure that you reach the right people with your marketing message.
• Is trustworthy: It's important to partner with a trustworthy business to help you build trust with your audience.
• Has a good reputation: You’ll want to partner with a business that has a good reputation. This will help you build trust with your audience and increase their chances of doing business with you.
5. Do not ignore traditional marketing
Traditional marketing can be as useful in getting clients as digital marketing. This type of marketing involves more personal interactions and can be more effective in building relationships with potential clients.
Let's look at some traditional marketing ideas:
Attending trade shows
Attend trade shows that are relevant to your industry. This is a great way to meet potential clients and get more customers. Trade shows will prove useful in finding new customers if you:
• Find the right shows: Make sure you're attending trade shows relevant to your industry. This will help you meet potential clients interested in what you have to offer.
• Prepare a pitch: Have a well-prepared pitch when you meet potential clients at the trade show. This will help you convince them that they need your services and increase their chances of doing business with you.
• Follow up: Make sure you follow up with potential clients after the trade show. This will help you stay top of mind and increase the chances that they'll do business with you when they're ready to hire a pressure washing company.
Hosting events is a great way to show potential clients that you're an expert in your field. This can help you get more clients by building trust with potential clients.
To get more customers from hosting events, you need to:
• Choose the right event: Make sure you're hosting an event relevant to your industry. This will help you meet potential clients interested in what you have to offer.
• Manage time properly: Manage your time properly when planning and hosting your event. This will help you avoid stressful situations and ensure that the event goes off without a hitch.
• Think outside the box: be creative and do something that's not the norm to make your event stand out. This will help you attract more attention and get more people to attend your event.
Sending direct mail
Sending direct mail is a great way to reach potential customers who may not be active on social media. This type of marketing allows you to send a personal message to potential clients and can effectively get more pressure washing jobs.
Some tips to help you succeed with direct mail include:
• Personalize your message: Make sure you personalize your message to each potential client. This will help you build a relationship with them and increase their chances of doing business with you.
• Make it relevant: Make sure your direct mail is relevant to the recipient. This will help ensure they read it and are more likely to do business with you.
• Include a call to action: Make sure you include a call to action in your direct mail. This will help encourage potential clients to take the next step and contact you about pressure washing services.
Placing an ad in local newspapers and magazines
Newspapers and magazines are still a great way to reach potential customers. This type of marketing allows you to reach a wide audience and can be very effective in getting more pressure washing jobs.
Some tips for successful newspaper and magazine advertising include:
• Find the right publication: Make sure you're placing your ad in a relevant publication to your industry. This will help you reach potential clients interested in what you have to offer.
• Make your ad stand out: Make sure your ad stands out from the rest. This will help you attract attention and increase the chances that potential clients will contact you about pressure washing services.
• Include a call to action: Make sure you include a call to action in your ad. This will help encourage potential clients to take the next step and contact you about pressure washing services.
• Make the ad aesthetically appealing: Make sure your ad is aesthetically pleasing to attract and retain readers' attention. Use clear images, easy-to-read font, and attractive colors to achieve this.
6. Hire a professional marketing company
Consider hiring a professional marketing company if you don't have the time or expertise to create and execute a marketing campaign. A professional marketing company can help you develop and execute a successful marketing campaign that will help you get more pressure washing clients.
When hiring a professional marketing company, make sure to:
• Do your research: Make sure you do your research to find a reputable and experienced marketing company. This will help you avoid scams and ensure that you're getting quality services.
• Get a contract: Make sure you get a contract in writing before hiring a marketing company. This will help protect you and ensure that both parties are clear on the scope of work and expectations.
• Consider your budget: work with a marketing company that fits your budget. This will help you avoid overspending and ensure that you're getting the most bang for your buck.
7. Be present on online review sites
Nothing pushes a customer to buy services better than seeing a great review from a happy customer. Online review sites are a powerful way to build trust and credibility with potential customers.
Some of the online review platforms you should have a presence on include Google My Business, Yelp, Facebook, BBB, and HomeAdvisor.
Some tips for getting more reviews include:
• Encourage customers to leave a review: Make sure you encourage customers to leave a review after they've used your services. This can be as simple as sending them an email or asking them in person.
• Make it easy to leave a review: Make sure it's easy for customers to leave a review. You can do this by providing links to review sites on your website or social media pages.
• Respond to reviews: Make sure you respond to both positive and negative reviews. This will show potential customers that you're responsive and care about your customers' experiences.
8. Use Google Ads
Google Ads is a powerful way to reach potential customers actively searching for pressure washing services. Google Ads allows you to place ads on Google search results pages and on websites that are part of the Google Display Network.
Some tips for using Google Ads include:
• Choose the right keywords: Make sure you choose keywords relevant to your business and those that potential customers are searching for.
• Create relevant ads: Make sure your ads are relevant to the keywords you've chosen and accurately reflect the services you offer.
• Bid on keywords: Make sure you bid on the right keywords to ensure that potential customers see your ad.
• Write targeted ads: keep your target customer in mind when writing your ad. This will help ensure that your ad resonates with potential customers and encourages them to click through to your website.
• Use negative keywords: Negative keywords are keywords that you don't want your ad to show up for. This will help you avoid wasting money on clicks from people who are not interested in your services.
• Monitor your results: Make sure you monitor your results so that you can make changes to your campaign as needed.
If you've been wondering how to get pressure washing jobs, this guide is for you. Choose a combination of several online and offline strategies shared above to increase the chances of getting more pressure washing contracts. Do not forget to keep your target audience in mind when working on any strategy to ensure that it resonates with them. Also, don't forget to monitor your results regularly and make changes as needed to get the best results.