Nowadays, you will find all kinds of business online. There is no better way to get potential customers than by creating a business website. Thus, if you have a landscaping business, you must plan and design an attractive website for your business. A well-planned landscaping website design can really help to draw in more customers! Simply having a domain name is not enough to boost your business online. You need to create an attractive home page as well as a detailed list of your services. Furthermore, your landscaping website must have features that can connect you with the visitors. In this article, we will walk through how to design a landscaping website to convert visitors into leads.
Why Do Landscaping Companies Need A Website?
To survive in such a competitive market, a business requires customers. You cannot keep your landscaping business operational without leads. In this modern age, it is impossible to generate leads without an online presence.
Therefore, whether you are a beginner or an expert landscape designer, you must have a proper website. Furthermore, the website has to be carefully planned and designed to convert traffic into leads.
Your website will act as an online store or office where people will visit to learn about your services and hear testimonials from past customers. Hence, it should have proof of your previous work, such as images, videos, and testimonials. Moreover, your website can show beautiful pictures of outdoor spaces, parks, building, house fronts, gardens, playgrounds, or anything else you have designed.
The website will be the base of your business.
All Google AdWords Campaigns, social media marketing, and email marketing will bring traffic to your website. Therefore, your website should be able to convince visitors to consider your landscaping services.
Without a website, you may get some local leads through local advertisements, but you will miss a huge number of potential customers. Today, people search for all kinds of services through search engines or on social media sites before visiting physical stores. Besides, where will people get your contact information? And how can you explain your services to people?
People will only become interested in your services once they come across a website detailing your company's landscaping services and see proof of your business's credibility. Thus, websites for landscapers are as important as any other business in the modern day and age.
How To Build And Design A Landscaping Website?
Not everyone is a tech expert, so you may not know how to build your landscaping website. However, even if you hire a website designer, you should know about creating and designing a website so that you can provide your designer with the proper guidance to achieve your vision. Remember that you know your customers better than the person you hire to build your website!
As a result, you need to combine your customer knowledge with some website design concepts to provide your web developer with the proper direction needed to create the perfect website.
Here is what you need to do:
1. Pick the right website hosting and domain name
Your first step is to choose a hosting service for your website. Many popular hosting providers offer affordable deals for new online business owners.
Whatever hosting provider you choose, it should provide 24/7 support to you, as you may have questions or problems that need solutions right away. Moreover, it should ensure top-notch security.
After choosing a provider, think about your domain name, which will be the online address of your landscaping business. Thus, you should choose a unique yet relevant domain name for your business.
Always try to get the .com domain because most internet users are accustomed to seeing .com at the end of web addresses. If you cannot get .com, go for .net or .design. These are also popular and relevant to landscape design. Currently, Bluehost and HostGator are among some of the best hosting service providers.
2. Choose a website builder
Got your hosting service and domain name? Now it is time for you to choose a website builder. You can either choose a simple drag-and-drop website builder or build a custom website.
Many people who are not familiar with coding use simple drag-and-drop website building services, and that is totally okay! Besides, you are a landscape designer. You would rather spend time designing landscapes than learning how to design a website from scratch. Therefore, you can choose an all-in-one builder like Wix.com.
Wix.com is a hosting provider and website building software, which has many pre-designed website templates for you to choose. These templates can be modified with simple drag and drop. Thus, you can easily create your website and save a lot of time. However, the designs may not appeal to you. You may want to do more customization and build something completely different.
In that case, use WordPress for more customization. It is an open-source software builder which is completely free to use. You will need some coding knowledge to build a customized website, but WordPress also has some great templates.
Using WordPress is also great for ranking in search engines. The software gives you step-by-step SEO optimization instructions. You can follow them to increase the visibility of your website to people who search for landscaping services.
It is best to choose an easy to customize website builder even if someone else is building your website. That way you can make slight adjustments later on without paying someone a hefty amount of cash.
3. Select an attractive theme
After choosing a website building software, you must now select or create a theme for your website. Wix.com and WordPress both have a wide range of themes, as well as unique designs and styles. From those styles, make sure to choose a theme related to business development. Check other websites landscaping websites to get ideas and inspiration.
The theme should have an impressive home page as well as pre-made pages such as about us, service, and contact info. It should also give you the option to add more pages if you would like. Then, you can add your portfolio page or client testimonials.
With WordPress, you can create your own theme. Ideally, the theme of your website should be elegant, and the color scheme should have some relation to nature since you have a landscaping service. (However, it does not have to be!)
4. Create a homepage
Your home page or home screen is the first thing your website's visitors notice. Hence, it is crucial for you to design an attractive home page for your landscaping website. It should clearly convey the concept of your business.
The home page should show your company name, logo, store or office address, and other contact details, such as email address, telephone number, and social media. Of course, don't forget to add a catchy tagline.
Furthermore, there is no need to give away all of your business info on the first page. Remember you have other pages for that! Overall, try to keep the home page clean and clutter-free. Visitors should be able to easily navigate from the homepage. On the homepage, you may add some interactive photos relating to your past landscaping jobs. These photos have the potential to convince visitors to explore your website even further.
5. Develop a portfolio page and a service page
Want to turn your traffic into leads? Then, you must create a detailed portfolio/project page and service page. Your visitors will look for proof of your expertise, so they will definitely check what services you provide and use your previous projects to determine the quality of your work.
Your project page should be at the top of your website. On this page, add images of your previous projects, and remember to keep the best project photos, no matter how old they are. Under each picture, write some captions detailing the specific service provided. When visitors click the caption, they should be directed to a page about that project. Make sure these pages are well organized and comprehensive!
Next, work on your service page. The list of your services should also be at the top of your website's homepage. Ideally, keep it next to your project page. On the service page, give detailed descriptions of the services your business offers: you can write the names of your services and include additional information right underneath. Another option is to make a list of all of your services and allow visitors to click on each specific choice for more details.
Strategies On Converting Visitors Into Customers
Alright, you have a website now. But is having a website enough to get customers for your landscaping business? No, it is not! There are a few more important factors to consider for increasing traffic and converting them into leads.
Here are some tips on converting website visitors into customers:
1. Optimize website for search engines
To get customers, you first need to increase traffic on your landscaping website. But how can you get traffic if your website is not visible? Well, you must implement SEO strategies in order for your website to rank well in search engines, particularly Google.
Follow these five SEO tips to get your site noticed:
Implement keyword research: Your text should contain keywords searched by people for landscaping services. You will find many tools for researching keywords like Google Keyword planner, semrush.com, and ahrefs. Since short keywords are highly competitive, find specific long-tail keywords.
Optimize on-page elements: You should focus on the on-page SEO of your website content. Customize your content (written, image, or video) with keywords, meta tags, meta titles, and text descriptions. Make sure your videos and images have accompanying text and captions with keywords.
Use Google AdWords: To show up on searches, run a Google AdWords Campaign. It may cost you some money, but pay-per-click (PPC) advertising will bring profits to your business.
Have a pyramid structure: Your website should have a pyramid structure, meaning the home page should be on top. From there, visitors will go to secondary pages like your project page, service page, blog, etc.
Create a mobile-friendly website: It is important to optimize your website for phones, as most people nowadays search for services via mobile phone.
Focus on page speed: Page speed is now super important for SEO. In the future, website rankings will be affected by site speed. Besides, people do not want to spend time on slow websites. Thus, it is important to refine your website in order to make it more efficient. Also, defer off-screen images so that images will only load when someone scrolls to see them.
2. Have a blog page about landscaping
Keep a blog page on your website, and start blogging on topics related to landscaping. You have to build trust among your visitors to convince them to buy your services. In order to accomplish this task, you have to write blogs or videos related to landscaping or gardening problems.
Moreover, make sure your blog content implements SEO strategies by searching for keywords and including them in your articles. You can give solutions to various landscaping problems one might face, which can build trust among your visitors and encourage them to buy your services.
Also, you can link your landscaping services or products in the article. Show the readers you have the ability to solve their problems!
3. Include a call-to-action
Great! Your visitors like your website. Now, how can you convince them to subscribe or hire you for your landscaping services? Well, you should encourage visitors to take action. Use call-to-action phrases on your website to convert your visitors into leads.
CTA is an image or group of words that influences visitors, leads, and customers to take the next step. You can add different call-to-actions to your landscaping website, such as "sign up," "find out how," "get advice on landscaping," "join us today," and "email now" to prompt your customers.
Place a pop-up call-to-action button or banner on the top of your webpage. Put one at the bottom of the webpage as well. If you have blog content, make sure you have a call to action at the end of the blog post. CTA is also an effective way to collect visitor information without pressuring them. For example, when visitors click on CTA, they may give contact info such as their email address in order to access a service or offer, which can be great for future marketing.
4. Add a landing page
Design an attractive landing page for your website. When you market your services, you should add a link to your website in your Google AdWords campaigns,
social media marketing posts, and promotional emails. When viewers are interested in your promotion, they will click the link. This link will take the viewers to a landing page.
A landing page is like a single webpage explaining your landscape service. Here you can add a call-to-action! Your landing page can have special offers, details about your services, registration/sign-up requests, and so on. Also, remember to choose images that best showcase your services. You should also add encouraging words to convince people to check your services.
A landing page plays a crucial role in converting traffic into leads. Once visitors go to the landing page, some may send you their email in order to find out more about your services. From there, visitors should be redirected to a "Thank You" page. You can use the information in the form to promote your services.
Overall, landing pages are extremely fruitful for collecting the email addresses of leads in order to promote your business. You can send them emails marketing your services or ask them to visit your website.
5. Keep a review section
It is crucial to gain the trust of your website's followers. You will have a project page to show your past landscaping activities and blog posts to show your knowledge on the topic. However, visitors might still have doubts about your abilities. They will not believe your content unless they see proof.
Therefore, you must keep a review or testimonial section on your website. If you are a beginner in the business, ask your first customers to leave a genuine review. Display positive reviews on the site to show visitors you are an experienced landscape designer.
6. Provide easy access to contact details
People may want to contact you for your services or just for general information. Hence, your website must have visible contact information. Have a contact page where you will provide a physical address, email address, phone number, or any other mode of contact. You should also keep your address at the bottom of each page, so people can check it when they scroll down.
7. Add an instant chat option
Some people may not want to wait for you to check your email or pick up a call. To solve this issue, you can add an instant chat option to your website. This feature will allow people to ask you questions very easily. If you are not available, set an automatic messaging service that will tell the person you will talk to
People appreciate it when they get prompt answers! They will see how sincere you are and be more likely to consider your landscaping service, expecting the same kind of integrity. Therefore, answer queries politely, even if they are not related to buying your service.
8. Link website to social media
Finally, do not forget to link your website to your social media platforms. People tend to look for services on social media these days. You should create social media pages for your landscaping service and put your website address there. Social media marketing is an effective strategy that can get you a huge number of leads.
When people visit your pages, they may develop interest in your services and check out your website. Similarly, people on your website will likely check the social media platform links to learn more about your business. There, they can see various promotional images, videos, contests, products, and other materials that you may not show on your website.
Hopefully, you have learned a lot about website design for landscapers in this article. These days, both public and private companies, organizations, institutes, and people look for expert landscape designers. Thus, more and more designers are creating landscaping websites. If you want to compete with them, you must create a professional website to get the attention of potential customers.