The flooring business is expected to achieve a compound annual growth rate of 6.3% between 2021 and 2027, owing to increased consumer spending.
What does this mean for flooring business owners? More business opportunities! And what better way to acquire these opportunities and increase flooring leads than through advertising? However, with so many businesses competing for attention, it can be difficult to stand out from the crowd.
Fortunately, a few exceptional advertising ideas can help your business get more flooring leads in 2022. From using outdoor advertising to targeting specific demographics, these ideas will give your business a boost. So if you're looking for ways to get more flooring leads, check out these exceptional advertising ideas.
Exceptional flooring advertising ideas to get more leads
If you are looking for the best flooring advertising ideas to increase your leads, here's a guide to help you out:
1. Set marketing goals
For your flooring advertising efforts to be successful, you should set marketing goals. This will help you determine the strategies and tactics to use and track your progress. It'll be difficult to measure your return on investment (ROI) without setting goals.
Some flooring businesses set goals to generate a certain number of leads or increase their brand awareness. Others focus on revenue objectives, such as achieving a certain amount of sales or growing their market share.
Whatever your goals are, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART).
2. Build a website
If your flooring business does not have a website, you're missing out on many opportunities. A website is a powerful marketing tool that can help you generate more flooring leads and sales and improve your brand awareness.
Your website should be designed with your target audience in mind. It should be easy to navigate and contain relevant and engaging content. Additionally, your website should be eye-catching and retain prospects' attention.
To improve your site's ability to generate flooring leads:
• Check where most of your site's traffic comes from: Is it social media, email, or blog posts? Once you've identified your traffic sources, make sure the pages that they’re landing on are attention-catching and have strong CTAs.
• Include testimonials: Customer testimonials are a powerful way to build trust and credibility. Include them on your website to showcase your flooring business' quality of work.
• Add live chat: Live chat is a great way to engage with prospects in real-time. By adding live chat to your website, you can answer any prospects' questions and guide them through the sales process.
• Make sure that your CTAs are in a different color from the website's so that visitors can identify them easily.
In addition, your website should be optimized for search engine ranking so that potential customers can find you easily online.
3. Search Engine Optimization
Your website will be buried so deep in the search results that no one will ever find it if you ignore SEO. Optimizing your website for the search engines is essential to generate more flooring leads.
There are several ways to optimize your website for the search engines, but some of the most effective include:
• Keyword research: Use keyword research to identify the keywords and phrases that potential customers use to find businesses like yours. Then, include these keywords throughout your website, from the titles and headers to the meta tags and content.
• Backlinks: Backlinks are links from other websites that lead back to your site. They help improve your website's search engine ranking and drive traffic to your site.
You can guest post on other blogs, participate in forums, and list your website in directories to get backlinks. You can also reach out to other businesses and ask if they would be willing to link to your site.
• Optimizing content: All content for your site should be optimized using subheadings, keywords, and CTAs. This will help improve your website's search engine ranking and make it easier for prospects to find you online.
Local SEO is the way to go if you want to attract customers in your local area. To do local SEO, begin by claiming your business listing on Google My Business. Then, create local content and include relevant keywords in your website's titles and Meta descriptions.
4. Pay-per-click advertising
Pay-per-click (PPC) advertising is a form of advertising where you pay to have your ad appear on the search engine results page (SERP). When someone clicks on your ad, they are redirected to your website.
PPC is a great way to generate leads because it allows you to target prospects already interested in what you have to offer.
To be successful with PPC, you need to:
• Select the right keywords: Choose keywords that are relevant to your business and have a high search volume.
• Bid on your keywords: You'll need to bid on your chosen keywords to have your ad appear on the SERP. The amount you need to bid will depend on the competition for the keyword.
• Monitor your results: PPC is a continuous process, so you'll need to monitor your campaign regularly to see how it's performing. If you're not happy with the results, make changes to your campaign and try again.
5. Social media marketing
Social media is a powerful marketing tool that can help you reach out to more prospects and generate leads. In fact, according to research by Hootsuite, businesses that used social media for lead generation in 2019 grew by 24%.
When using social media for flooring advertising and lead generation, it's important to:
• Post engaging and relevant content: This will help you attract prospects to your page and get them interested in your flooring business.
• Include CTAs in your posts: Make sure to include calls-to-action (CTAs) in your social media posts so that your followers know what to do next. For example, you can include a CTA to visit your website or contact you for a free consultation.
• Use social media ads: Social media advertising is a great way to reach out to more prospects and generate leads. You can target potential customers by their location, age, gender, and interests.
• Run a contest or giveaway: Contests and giveaways are a great way to engage with your audience and are excellent lead magnets for flooring advertising. To run a contest, you can ask people to like, share, or comment on your post. The winner can then be chosen at random. For a giveaway, you can offer a free product or service in exchange for people's contact information.
• Share gated content: Gated content is content that can only be accessed by filling out a form. This is a great way to generate leads because you can collect people's contact information in exchange for valuable content.
You can use several social media platforms for lead generation. Make sure that you select the platform your target audience uses the most. Additionally, test the success of your lead generation strategies on social media by using analytics tools or checking engagement such as likes and replies.
6. Email marketing
Email marketing is a great way to stay in touch with your customers and prospects. It's also one of the most effective flooring advertising ideas. 48% of marketers say that email marketing is the most effective strategy for lead generation.
To generate flooring leads with email marketing:
• Build an email list: The first step is to build an email list of potential customers. You can do this by collecting people's contact information on your website or through social media.
• Create a lead magnet: A lead magnet is an incentive that you offer in exchange for someone's contact information. It can be a free report, an eBook, or a discount code.
• Create landing pages: Landing pages are designed to capture leads. They usually include a form that asks for people's contact information in exchange for the lead magnet.
• Send emails regularly: Once you have a list of potential customers, start sending them emails regularly. Ensure helpful information and CTAs are included in your emails so that people know what to do next.
• Track your results: Use analytics tools to track your emails' open rate, click-through rate, and unsubscribe rate. This will help you see what's working and what's not.
7. Sponsor a local charity or event
Sponsorships are a great way to get your business' name out there. When you sponsor a local charity or event, you can reach out to potential customers who might not be aware of your business.
Additionally, sponsorships are a great way to build goodwill in the community. People will see that you're a company that cares about more than just making money.
To find a sponsorship opportunity, you can search online or contact your local chamber of commerce. Once you've found an opportunity that's a good fit for your business, reach out to the organizers and let them know that you're interested in sponsoring.
To generate flooring leads from sponsorships, you can include your business' information on the event's website or promotional materials. You can also set up a booth at the event so that people can learn more about your business.
8. Participate in trade shows
Another great way to generate leads is by participating in trade shows. Trade shows are events where businesses in a specific industry come together to showcase their products and services.
To find a trade show that's relevant to your business, you can search online or contact your local chamber of commerce. Once you've found an event that's a good fit, you'll need to register as an exhibitor.
When setting up your booth, include information about your business and what you do. You can also give away promotional items such as pens or coffee mugs.
Be sure to collect people's contact information so that you can follow up with them after the event.
9. Vehicle wraps
Vehicle wraps are a great way to generate leads because they're a form of advertising that's impossible to ignore. Vehicle wraps are large vinyl decals that are applied to cars and trucks.
They can be used to promote your business in a variety of ways. For example, you can include your business' contact information or website address on the wrap. You can also use wraps to promote a special offer or discount.
To generate flooring leads with vehicle wraps, you need to ensure that your contact information is easy to see and read. You also need to make sure that the wrap is correctly applied so that it doesn't peel off.
You can find companies specializing in vehicle wraps by conducting an online search. Make sure that you work with a reputable company with experience in wrapping vehicles.
10. Google AdWords
Google AdWords is a proven way to generate flooring leads. AdWords is an advertising platform that allows businesses to create ads that appear on Google's search engine results page.
When people search for keywords related to your business, your ad will appear at the top of the results page. When people click on your ad, they'll be taken to your website or landing page.
To generate flooring leads with Google AdWords, you need to create an account and create an ad campaign. You'll need to choose a budget for your campaign and then select the keywords you want to target.
Once your campaign is running, you can track your results to see how many people click on your ad and visit your website.
To get the most out of flooring advertising on Google AdWords:
• Set objectives: What do you want your AdWords campaign to achieve?
• Choose the right keywords: What terms do potential customers use when searching for businesses like yours? Be sure to remove all keywords that are not performing well. For instance, those that bring traffic to your website but also cause high bounce rates.
• Create compelling ads: Write clear and concise ads and include a call to action.
• Monitor your results: Track your click-through rate and conversion rate so that you can optimize your campaign.
11. Local newspapers and magazines
One of the flooring advertising ideas you should not ignore is using the local newspaper and magazines as they're highly targeted. They are a great way to reach out to potential customers in your area.
When placing an ad in a local publication, include your business' name, address, and contact information. You can also include a photo of your store or products.
To increase your flooring leads through newspapers and magazines:
• Include a call to action: Tell readers the actions you want them to take, such as visiting your store or website.
• Make your ad stand out: Use bright colors and bold fonts to make your ad more eye-catching.
• Use coupons: Offer discounts or coupons to encourage people to take action.
12. Direct mail
Direct mail is another effective way to generate flooring leads. Direct mail is a form of marketing where you send physical letters or postcards to potential customers.
To be successful with direct mail, you need to ensure that your letter or postcard stands out from the rest. You can do this by using bright colors and an eye-catching design. You should also include a strong call to action.
When sending direct mail, be sure to target potential customers who live in your area. This will help you generate more leads that are likely to convert into sales.
To increase the effectiveness of your direct mail campaign:
• Personalize your letters: Add the recipient's name and address so that readers feel like the letter was meant just for them.
• Include a call to action: Tell recipients what you want them to do, for instance, your store or website.
• Make it warm: Write a letter that sounds like it's coming from a friend.
13. Business partnerships
Partnerships are a great way to generate leads and grow your business. When you partner with another business, you can reach out to their customer base and introduce them to your products or services.
To find potential partners, you can attend local networking events or search for businesses that are similar to yours. Once you've found a few potential partners, reach out to them and see if they're interested in working together.
If you're not sure how to get started with business partnerships, here are a few ideas:
• Co-sponsor an event: This is a great way to reach out to potential customers and generate leads.
• Exchange referrals: Refer your customers to your partner's business and vice versa.
• Create joint marketing materials: You can create flyers, brochures, or website banner ads that promote both businesses.
14. Encourage customers to leave reviews
Customer reviews help in boosting the credibility of your business and also help in getting more flooring leads.
There are a few ways you can encourage customers to leave reviews:
• Send follow-up emails: After a customer has purchased your product or used your service, send them an email and ask them to leave a review.
• Include call-to-actions on your website: Add a call-to-action on your website that asks visitors to leave a review.
• Respond to reviews: When customers leave reviews, be sure to respond to them. This shows that you value their feedback.
Effective flooring advertising could be the bridge to getting more customers and growing your business. If you're looking for flooring advertising ideas to help you generate more flooring leads, be sure to try out some of the strategies we've listed above. Don't forget to include a call to action in your ads, telling potential customers what you want them to do, such as visit your store or website. You can also use coupons or discounts to encourage people to take action. With a little effort, you can see a significant increase in your flooring business.