Don’t Just Be A Baseline Contractor Become a Topline Pro

In this episode of Titan Talks, Joe Hennessey, the owner of Hennessey Landscaping, shares his journey of starting his business. Hennessey’s passion for landscaping began in his early teens, providing lawn care and snow removal services in his neighborhood. After initially losing interest and attempting a different career path post-college, Joe reignited his passion for landscaping and eventually established Hennessey Landscaping in 2019. The company faced growth challenges, including a trial and error phase and adapting marketing strategies. Joe emphasizes the significance of digital marketing and having a robust online presence for growth. He experienced a substantial learning curve regarding business management beyond the classroom, highlighting the importance of investing in marketing and customer acquisition.

In this episode of Titan Talks, host Jonathan Stern interviews Jeff Wraley, the founder and CEO of Groundwork, a platform designed to streamline the sales process for contractors. Jeff discusses his journey into the home service industry, the features and benefits of Groundwork’s text and video collaboration tool, and the future of the industry with the increasing demand for technology in the process. Jeff also shares advice for starting businesses and refining pricing models, as well as some of the challenges faced by Groundwork.