How to create a beautiful website for a home service business

Websites are a critical tool in creating a strong online presence and obtaining the trust of new customers. More than 60% of customers looking for home service professionals start their search online, and in some categories, that proportion is as high as 80%. It's important to know the components of a good home services website, and if you don't already have a site, we can walk you through how to make one with ProSite. It's simple and can take as little as 3 minutes!

Features of a Good Website

Building business websites can be intimidating, but with these key features, you'll be well on your way to creating a site that's effective, easy to navigate, and shows up in search results.

Clean, modern design

Design plays a large factor in creating trust with a potential customer. People want to see the key information easily, and they don't want to scroll through a crowded page. Your website design is one of the first impressions you'll make on your customers, and having a modern but still easy to navigate design will lead to a higher conversion as customers believe your work will live up to the excellence of your site design.

Business details and helpful links

Including key information about your company profile may seem self-explanatory, and it's important to be as detailed as possible. Make sure to include your company name, a company tagline, contact information, hours of service, service area (e.g., zip codes serviced), an about us section, and links to your other social media platform (e.g., HomeAdvisor, Houzz, Angie's List, Thumbtack, Google My Business, Facebook). The more personal and relatable you can be in these sections, the better. People like feeling connected. So if you feel comfortable, we recommend sharing a bit of your personal message or why you care so much about your work.

Your offerings

Different companies within your trade (e.g., cleaning) may offer different services, so it's important to include what services you offer (e.g., carpet cleaning, home cleaning, commercial cleaning services) along with a brief description of those services. If you specialize in something unique, make sure to highlight that in this section as well. Including the typical duration and cost of a service is helpful as well when applicable.

Photos of your work

Use high-quality photos that showcase the exceptional work that you do. After every job, snap a few photos of your work. The photo editing including in Android and iPhones is more than sophisticated enough to create great web photos. You can crop to show the most important part of the photo, you can use the auto-enhance feature to improve the lighting, and you can use the straightener tool to make sure your photo is well aligned. Photos along with the next section of testimonials are the most explicit way to show how great you are at your trade, so take the opportunity to show off a bit.

Customer Testimonials

People rely on customer reviews when searching for a new home service pro. Make sure to include 2-6 of your best reviews on your site. If you do not have any reviews, we recommend reaching out to some of your favorite clients in the past and asking if they could send you a recommendation that you'll include on your website. If you're willing to spend a bit of money, a service like TrustPilot can make the gathering and display of reviews effortless on your end.


Frequently asked questions are a fantastic way to save yourself some time by proactively answering the top questions your customers. Some common FAQs include: what's the best way to contact you? do you offer free quotes? how about custom quotes? are you taking on new customers? what areas do you typically service?

Using Our ProSite Tool

If you're interested in creating a site for the first time or want to revamp an old site, we offer ProSite — a form-based website generator at an affordable price. We can create a beautiful site with all the features above and more published to a custom URL of your choice in 15-mintues or less.

Account creation

To get started, go to and click on "Get Started." This will prompt you to create an account by entering your full name, valid email, and password. Once you've created an account, you'll have to decide between two methods to build your site.

Option 1: Do-It-Yourself

The DIY method creates a site instantaneously and gives you the most flexibility in generating your site. You'll be taken to a form that takes about 15-minutes to complete which asks for generic company information and allows you to upload photos and testimonials. If you do not have any social media pages or profiles for your business, this is a fantastic and easy way to start building your online presence.

Option 2: Build-It-For-Me

With the build-it-for-me method, all you need to do is enter a link to a business profile page (e.g., Facebook, Yelp), and we'll take care of the rest. In 1-3 business days, we'll follow up with your beautiful new site. It's as easy as copy and pasting one link!

Select your domain

We'll help you search for an available domain to publish your new site. We generally recommend that the URL be your business name or some shortened form of your business name. This makes the URL easier to search for and remember.

You're finished!

That's it! You can build a custom, beautiful site with all the key features you need with just a few clicks. Go to to get started today!

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